In the News.. Birmingham Business Journal

In the News

Gosh, we are so excited to launch fresh baby food to the good folks of Birmingham! Here's a little writeup from the Birmingham Business Journal about our journey :) 

Bham business owner to launch baby food startup

Feb 10, 2017, 1:11pm CST

A Birmingham entrepreneur is gearing up to launch her second business in Hoover.

Emily Forsythe, owner of Louise’s Cakes N’ Things, will open Dixie Fresh, a fresh baby food delivery service, Feb. 15.

She will operate both enterprises at her current shop at 1694 Montgomery Highway.

The decision to start pureeing fruits and vegetables cameafter a year of talking with the community to see if there was demand.

Dixie Fresh is a locally-owned baby food startup.

“When I was searching for fresh food for my now-1-year-old, there was nothing on the market,” she said. “With the shift to healthy, local, fresh food I thought it was crazy that no one had thought to extend that to the tiniest members of our families. Over the course of the last year, I have talked to anyone who would listen about fresh baby food and everyone has reaffirmed my feeling that this was a need that wasn’t being fulfilled currently.”

Forsythe is also developing a line of healthy snacks, energy bites and other family-friendly baked goods that will be available through the website.

While baby food and cakes seem unrelated, they both are rooted in special occasions for a family, and that is something Forsythe enjoys most as a business owner.

“Purchasing a business has been a huge learning experience for me,” she said. “I found out I was pregnant with my first son the day we closed on buying Louise’s about five years ago, so I have found a lot of joy in being able to raise my children and pursue my dream of owning a bakery at the same time. I have always loved being a part of life’s special occasions and serving our customers with creative and delicious sweets.”

Forsythe said she wants to encourage others who are also thinking about opening their own business. She said the key for young entrepreneurs is to find something they are truly passionate about.

“You have to really love what you do to pull the long days and sometimes sleepless nights that come with running a business,” she said. “Unfortunately, passion isn’t enough to make a business successful. It is very important that you put a lot of thought into what you will do if everything doesn’t go as planned and be

prepared to accept that risk. Enjoy the ride - form genuine relationships with the people you serve, the people who work with you and industry peers.”

Stephanie Rebman

Managing Editor
Birmingham Business Journal


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